{"id":30,"date":"2026-09-08T17:21:32","date_gmt":"2026-09-08T15:21:32","guid":{"rendered":"https:\/\/learn.sellmorewithvideo.com\/?p=30"},"modified":"2026-09-08T17:21:32","modified_gmt":"2026-09-08T15:21:32","slug":"7-ways-small-businesses-can-use-explainer-videos-to-win-more-customers","status":"publish","type":"post","link":"https:\/\/learn.sellmorewithvideo.com\/2026\/09\/08\/7-ways-small-businesses-can-use-explainer-videos-to-win-more-customers\/","title":{"rendered":"7 Ways Small Businesses Can Use Explainer Videos to Win More Customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For small businesses, getting attention is only half the challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other half is making sure potential customers quickly understand what you offer, why it matters and why they should choose your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is not always easy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors may leave a website before reading several paragraphs. Social media users scroll quickly. Some products and services simply need more explanation than a headline can provide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explainer videos can help bridge that gap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By combining a clear message with visual storytelling, businesses can communicate important information in a format that is easy to consume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are seven practical ways small businesses can use explainer videos to support marketing and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Explain What Your Business Actually Does<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This sounds obvious, but many businesses struggle with it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A potential customer visits the website and sees a company name, a list of services and perhaps some marketing language \u2014 but still does not fully understand what the business actually does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An explainer video can answer the essential questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What problem do you solve?<\/li>\n\n\n\n<li>Who is your service for?<\/li>\n\n\n\n<li>How does it work?<\/li>\n\n\n\n<li>What makes it useful?<\/li>\n\n\n\n<li>What should the customer do next?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of expecting visitors to piece everything together themselves, you can guide them through the message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be particularly valuable for consultants, agencies, technology companies, financial services and other businesses offering something that requires explanation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Make Your Website Easier to Understand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your website may contain everything a potential customer needs to know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That does not mean they will read it all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A short explainer video can provide an alternative way to understand your offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a visitor arriving on a service page could watch a short video explaining the problem, your solution and the next step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The written content can then provide additional detail for visitors who want to learn more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video and written content do not have to compete with each other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can work together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Demonstrate a Product or Service<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customers are often more interested in what something does for them than in a long list of features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An explainer video gives you an opportunity to demonstrate that visually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a software company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of simply listing features, the video could show a typical customer problem, explain how the software addresses it and illustrate the result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same principle works outside technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A real estate business could explain its selling process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dental clinic could explain a treatment journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A marketing agency could demonstrate how its service takes a client from problem to result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to turn an abstract offer into something the customer can understand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Answer Frequently Asked Questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If customers repeatedly ask the same questions, those questions are valuable marketing information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They show you exactly where people need more clarity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of answering those questions individually every time, businesses can create short explainer videos around them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples might include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHow does the process work?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHow long does it take?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat happens after I order?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWho is this service suitable for?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat is included?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These videos can be placed on relevant website pages, shared with leads or used as part of customer communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can save time while giving customers consistent answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Create More Engaging Social Media Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is crowded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses compete with countless posts, advertisements, videos and notifications for attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A visual explanation can provide a different way to present your message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of posting:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHere are five reasons you need our service.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could visually reveal each reason one at a time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of describing a customer problem in a long caption, you could turn that problem into a short visual story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explainer-style content can be particularly useful for educational posts, business tips, common mistakes, myths, comparisons and step-by-step explanations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One core idea can also be adapted into several pieces of content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A longer explainer video might become shorter clips, individual social posts or supporting content for an article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Build Trust Before a Sales Conversation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A potential customer does not necessarily contact a business immediately after discovering it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They may visit the website, read reviews, look at social media and compare alternatives first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where useful explanatory content can help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A professional explainer video demonstrates that the business understands the customer&#8217;s problem and can communicate its solution clearly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can also prepare the customer before a conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of spending the beginning of every sales call explaining the fundamentals, the prospect can already understand the basic offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation can then focus on their specific needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For small businesses with limited sales resources, that can be particularly useful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Give Prospects a Clear Next Step<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A marketing video should not simply end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should lead somewhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After explaining the problem and solution, tell the viewer what they can do next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That might be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit a product page<\/li>\n\n\n\n<li>Request more information<\/li>\n\n\n\n<li>Book a consultation<\/li>\n\n\n\n<li>Start an order<\/li>\n\n\n\n<li>Try a service<\/li>\n\n\n\n<li>Watch another example<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The right call to action depends on the business and the stage of the customer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the principle remains the same:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not make interested viewers guess what to do next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One Video Can Support Multiple Parts of Your Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the advantages of creating a strong explainer video is that it does not necessarily have to live in only one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the content, the same video can potentially be used on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your website<\/li>\n\n\n\n<li>Landing pages<\/li>\n\n\n\n<li>Social media<\/li>\n\n\n\n<li>Sales presentations<\/li>\n\n\n\n<li>Email communication<\/li>\n\n\n\n<li>Customer onboarding<\/li>\n\n\n\n<li>Digital advertising<\/li>\n\n\n\n<li>Follow-up messages<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This means businesses should think about the purpose of a video before creating it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A video designed around a useful, evergreen customer question may continue to provide value across several channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start With the Customer&#8217;s Question<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You do not need to begin with a complicated video strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with something much simpler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat is the one thing potential customers regularly fail to understand about our business?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That question can provide the topic for your first explainer video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe customers do not understand your process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe they misunderstand your pricing model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe they cannot immediately see why your service is different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe they simply need to see how the product works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take that one issue and explain it clearly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clarity Can Be a Competitive Advantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Small businesses often compete against companies with larger advertising budgets and bigger marketing teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But customers do not automatically choose the company with the largest budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They often choose the company they understand and trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clear communication matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explainer videos give small businesses another way to communicate that message \u2014 visually, consistently and in a format that can be used throughout the customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turn Your Business Message Into a Visual Story<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sell More With Video makes it easier to transform business ideas, products and services into engaging visual explainer videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you want to explain your offer, demonstrate a process or create more engaging marketing content, start with one clear message and turn it into a story your customers can understand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover seven practical ways small businesses can use explainer videos to communicate more clearly, build trust and turn more visitors into 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